Sonntag, 3. Oktober 2010

Fashion history: The 80s/90s Yuppie


Yuppie was a 1980s acronym for 'Young Upwardly Mobile Professional Person'. The word was coined by the advertising industry to capture the essence of a particular type of work hard, play hard, ambitious minded city career person.
The hectic lifestyle of a yuppie meant that after long hours of work, rare free time was spent in a self indulgent way frittering away the cash earned on anything, from expensive perfume, to a bottle of fine champagne. Conspicuous wastage was part of the attitude. The term applies to men whose ages range from about 21 to early 40s.
Yuppie-style is always matching and usually upscale. They like to flaunt their good taste. Even if the young professionals are in debt to their ears, they work hard to maintain the image of success. For day they sported wide shouldered jackets and for weekends they wore a Barbour to effect a country aesthetic to assume the appearance of a more advantaged lifestyle.

The ultimate yuppie fashion film is American Psycho. The short clips will give you a more in-depth view of...

...the grooming and vanity


...the importance of conformity and status-symbols


How to dress like a Yuppie

1. Wear business suits. In your free time wear clothes that are considered casual, these are usually khakis and polo shirts. Make sure you see someone else wearing the outfit before - yuppies are conformists.

2. Spend money on an expensive watch and make sure that your sleeves are always rolled up enough for people to see it.

3. Look for outfits in neutral colours like grey, beige and olive. Yuppies do not like to stand out with bold colors. They may end up making an unintentional statement.

4. You should have neat straight hair that doesn't need too much hair product.

5. Carry a sweater with you by draping it over your shoulders and tying the arms loosely around the front. This should look very casual as if you put it there without a lot of though. And the sweater should never fall off or hang crooked.

Sources: 1 2 3

I LOOOOOVE the look but what strikes me most is the aspiration to conformity. From today`s perspective its pathetic but it still has more class and effort than today`s fetish for "individuality" - that everybody expresses with THE SAME H&M "vintage" blazer...

What do you think? Love it? Hate it? Secretly attracted to it? ;)

6 Kommentare:

Sheyla hat gesagt…

Love the post!!That last "individuality: bit is so true lol. And you just can't do yuppie without bringing up American Psycho. I love that movie.

Boheme Noir hat gesagt…

I love American Psycho too! I even wrote a term paper on it in University ("Excess and emptiness").

I can`t think of any other movie that has such an ambiguity between glamour and despair.

Heather Fonseca hat gesagt…

I am old enough to remember the whole yuppie thing when it started in the 80's. People were doing well financially, and they wanted everyone to know, but I think being really obvious wasn't completely acceptable, hence the statement Rolex. The other big thing was the cell phone, new at the time. And women were yuppies too! They also wore their "Power suits".

Boheme Noir hat gesagt…

Thanks for sharing Heather!

I also remember when cell-phones came up and how big they were :)

Pachi Sánchez hat gesagt…

Interesting post. American Psycho is one of my favourite movies also!
I like this look and the hair style.
The 90s are here right now!

Dolls Factory hat gesagt…

Hello , I came to your blog from the “IFB discussion Show us your blog”
and here I am Loving your blog , lets become fashionable blogger friends , lets follow each other.


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