The newest Burberry Flagship Store, the brand’s most technologically advanced 12,500 square foot flagship store at Sparkle Roll Plaza in Beijing, whose giant 5x9 exterior LED walls also streamed the event live.
The event took place on a 2000sqm sound stage at the Beijing Television Centre, was attended by over 1000 guests including Burberry CEO Angela Ahrendts, British actors Sam Claflin and Douglas Booth as well as Maggie Cheung, Fan Bing Bing, Li Bing Bing, Won Bin, Chen Kun, Du Juan, Dou Xiao, Shang Wen Jie; Yan Ni; Jia Nai Liang, Rock Ji, Super VC, Philip Huang and VJ Zhu Zhu.
“This global event in Beijing was a true expression of Burberry today bringing together all the elements of our multi faceted brand using the most innovative technology and the best of British music, connecting all our communities and celebrating this magnificent country with viewers all over the world.” said Christopher Bailey, Burberry Chief Creative Officer.
British models Cara Delevingne, Edie Campbell, Jourdan Dunn, Charlie France, Seb Brice and Chinese model Shupei, were joined by life-like holograms of themselves for a visually spectacular runway show where models transformed into snow and disappeared before returning in interchanging outfits.
Headline British band Keane performed a 40 minute live set at the event, marking their first performance in China, followed by live sets by British model and DJ Tom Guinness and Chinese DJ ShanXi.
Burberry models (left to right): Jourdan Dunn, Shu Pei, Charlie France, Cara Delevigne, Edie Campbell & Seb Brice
Li Bing Bing
Who looked best?