Samstag, 16. April 2011

Burberry Flagship Store Opening in Beijing (April 13th)

Burberry Flagship Store Beijing
The newest Burberry Flagship Store, the brand’s most technologically advanced 12,500 square foot flagship store at Sparkle Roll Plaza in Beijing, whose giant 5x9 exterior LED walls also streamed the event live.

Burberry Beijing Event Space
The event took place on a 2000sqm sound stage at the Beijing Television Centre, was attended by over 1000 guests including Burberry CEO Angela Ahrendts, British actors Sam Claflin and Douglas Booth as well as Maggie Cheung, Fan Bing Bing, Li Bing Bing, Won Bin, Chen Kun, Du Juan, Dou Xiao, Shang Wen Jie; Yan Ni; Jia Nai Liang, Rock Ji, Super VC, Philip Huang and VJ Zhu Zhu.

Burberry Beijing Event Space2
“This global event in Beijing was a true expression of Burberry today bringing together all the elements of our multi faceted brand using the most innovative technology and the best of British music, connecting all our communities and celebrating this magnificent country with viewers all over the world.” said Christopher Bailey, Burberry Chief Creative Officer.

Burberry Beijing Event Virtual Imagery

British models Cara Delevingne, Edie Campbell, Jourdan Dunn, Charlie France, Seb Brice and Chinese model Shupei, were joined by life-like holograms of themselves for a visually spectacular runway show where models transformed into snow and disappeared before returning in interchanging outfits.

Burberry Beijing Event Virtual Imagery2

Burberry Flagship Keane
Headline British band Keane performed a 40 minute live set at the event, marking their first performance in China, followed by live sets by British model and DJ Tom Guinness and Chinese DJ ShanXi.

Red Carpet

Burberry Models Jourdan Dunn, Shu Pei, Charlie France, Cara Delevingne, Edie Campbell and Seb Brice at the Burberry Beijing Event
Burberry models (left to right): Jourdan Dunn, Shu Pei, Charlie France, Cara Delevigne, Edie Campbell & Seb Brice

Cara Delevingne
Cara Delevigne

Edie Campbell
Edie Campbell

Douglas Booth
Douglas Booth

Shu Pei

Du Juan
Du Juan

Seb Brice
Seb Brice

Maggie Cheung
Maggie Cheung

Li Bing Bing
Li Bing Bing
Picture source: Burberry Press

Wow! I guess we have a best dressed event of the year!
Who looked best?

6 Kommentare:

Pupeow* hat gesagt…

The place looks magical...
makes me want to go there!!

I think Li Bing Bing looked the best.
She seemed confident and calm in her outfit.

Visit Me @

shu84 hat gesagt…

hi love your blog and follow u

Jess ( hat gesagt…

Disappearing holograms? That's one amazing fashion show!!

Angel Garcia hat gesagt…

How amazing is this store? I feel like going out to Beijing just to check it out since I am a die-gard Burberry and anything that Christopher Bailey does. Love the models too. Especially the gorgeous Sebastian Brice aka my future husband. He just doesn't know it yet. Ha, loved this post!

All the best, Angel

For Those About To Shop hat gesagt…

Wow, that's quite the opening! Keane playing for the first time in China and of course feats and digital technology have become part and parcel of any designer event. Interesting the way fashion has embraced technology and made it artful.

Anonym hat gesagt…

WOW... it's so gorgeous the Maggie's jacket!!!! Is it Balmain! WOWOWOW! I'm loving your blog full of fashion news to me! Thank you for your welcoming in ITF, I couldn't answer because I account was not approved yet!


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