Mittwoch, 28. September 2011

Fashion Show Coverage: Etro S/S 12 (september 23rd 2011)

My invitation


The venue


Left: Arizona Muse, right: Anna Dello Russo & Giovanna Battaglia front row


Pay attention to Anna`s and Giovanna`s lively conversation and how it evolves :)





Arizona and Abby Lee during the finale

Joan Smalls, Constance Jablonski, Bianca Balti & others

'The New Jazz Age'


For the Spring Summer 2012 season, Veronica Etro offers a clear return to elegance.
At its core, the collection has been distilled to essentials. The simplification of silhouettes and prints, however, takes on a new life with a touch of the modern Jazz Age, a theme that weaves its way around the collection in a subtle but consistent way.


Inspired by Futurist artist Fortunato Depero, Etro’s signature prints have been reduced to their most simple forms. The House paisley has been deconstructed until it resembles a broken collage. Stenciled florals and paisleys have a new modern look; geometrics are effortlessly folded into the mix, adding an exotic edge. An innovative new technique involves printing a fabric, then plisse pleating it, and then overprinting again to create burnt inky edges on the pleats. Also new this season: patterns have been strategically placed to emphasize the curves of the body, and black or white curved inserts break the visual space.


This season’s materials are silky and fluid, yet possess a weighty quality that gives them a more luxurious hand. Devoré, crêpe de Chine, silk and satin flow easily around the body and underscore a distinct femininity. Meanwhile, intricate stone or thread embroideries, and large tiled pailettes, showcase the capabilities of Etro’s exquisite workmanship. The fabrics are rendered in sorbet colors, like apricot, mint, raspberry, lemon, peach, cream and ice blue, mixed with harder pop colors like lime green or poppy orange. Black block trim cuts the softness.


The drop waist or no waist dress takes center stage in the collection. With trompe
l’oeil V fronts, halter necks, the dresses feature simple, yet unusual constructions.
Curved hems show off lower layers of silky fringe or printed plissé. Negative geometric space and strategic cut outs add a sportiness, while the sliced strips on the lower halves create a dance-like movement. The same loose, boxy shapes are applied to tops and skirts which appear to be one piece. Short shorts are made in compact knits, worn with printed silk shirts, long cardigans, kimono coats or tuxedo jackets.




Make-up board S/S 12


The complete S/S 12 collection

Runway instructions

Daphne Groeneveld exiting the show

Constance Jablonski

My own pictures. Creative Commons license: Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0). Pictures 13-17 are property of Etro and may not be used without permission of the copyright holder.

I LOVE the return of 1920s elegance! Amazing how fresh and modern it looks. Fantastic collection!

What do you like best about the show and Etro`s S/S 12 collection?

5 Kommentare:

Faye Lesley hat gesagt…

i love all of these patterns and the block colours!
haha, it was really interesting to see that conversation develop in every photo and thinking of what they were saying :D
faye xo

Heather Fonseca hat gesagt…

Gorgeous! I love the black and white print dress. I have one Etro scarf, given to my by my Aunt years and years ago. It's a blue paisley and I adore it. Somehow it improves every outfit.


StarletStarlet hat gesagt…

My gossssshh, I'm so jealous that you get to go to Etro, of all show!

I love Etro and their pattern bravery. Certainly loving the jazz 20s silhouette. Seems such a relaxed glam! And reminds me of midnite in paris!

Love it. Thanks for sharing this with us, gorgeous pics!

A.n.E hat gesagt…

I love this beautiful use of nudes/pastels with blocked black! Also i'm almost so certain fashion/runway photographers love seeing the crowd almost as much as the fashion. mmm watching people watch other people!

And we're very happy to be alive in the 'real' world again, thank you! <3

Dress Code: High Fashion hat gesagt…

@A.n.E: I swear I didn`t shoot Anna`s & Giovanna`s conversation on purpose! Seriously, I just saw it when I uploaded the pictures to my PC.

But I`m glad they happened to be on the pics because the runway fashion on them doesn`t come across well (it`s so hard to photograph within the dark venues!).

And you`re right; fashion shows are all about people watching too. Otherwise there wouldn`t be the "front-row" hierarchy ;)

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