Christopher Bailey hosted an event in Taipei on april 26th, marking the beginning of Burberry World Live - a fully immersive, touring, 360° Burberry experience.
Guests at the event, co-hosted by Taiwanese musician Jolin Tsai, included Jessica (Girls Generation), Daniel Henney, Patina Lin, Sandrine Pinna, Edwin Ji, Ran Chen, Sandee Chan, Sunny Wang, Rhydian Vaughan, Tony Yang, Janet Hsieh, Annie Chen, Larisa, Stella Huang, Yi Chen, and Quin Yi Lee.
The multi-sensory experience, seeded at the Burberry Beijing event in April 2011, is the first to blur the physical and digital dimensions of the brand in front of a live audience, bringing to life the Burberry worlds of British heritage, fashion, music and weather.
The first Burberry World Live event, staged in a custom cylindrical space, combined an 8 part 360° film, live musical performance and digital weather experience, all directed by Christopher Bailey
“We were thrilled to be in Taipei tonight to not only celebrate the opening of our new store here, but to also mark the beginning of Burberry World Live.
We created the Burberry World platform for our online community and tonight that came to life when we connected our guests with everything the brand stands for today, using original content to take them on an emotive and sensory journey, blurring the digital and physical dimensions of our brand.
It was incredibly exciting to be able to tell our story of British heritage, weather, music and fashion in this way for the first time against the vibrant backdrop of Taipei – we can’t wait to evolve Burberry World Live further as it tours cities around the globe later this year.” comments Christopher Bailey.
British musician Tom Odell, performed live (for the first time in Asia) at the event, accompanied by an orchestra.
Red Carpet
Burberry CEO Angela Ahrendts and Christopher Bailey
Janet Hsieh
Model Daniel Henney and Jessica of Girls Generation
Larisa
Sunny Wang
Ran Chen
Burberry`s flagship store in Taiwan is located at the Taipei 101 shopping centre, it is the biggest store in the Asia Pacific region and the first flagship store to carry the Burberry Beauty collection in store.
British materials and themes were used throughout the 14,800 square foot store, including giant digital exterior 9x5 flat screen LED video walls which enables Burberry to broadcast content into the store’s exterior and interior screens.
Available in store are Burberry Prorsum, Burberry London, Burberry Brit and Burberry Sport in the categories womenswear, menswear, non-apparel, eyewear, watches, fragrances & Burberry Beauty.
Pictures are property of Burberry.
What do you think about the event? Which guest looked best in Burberry?
In the evening of march 27th Salvatore Ferragamo celebrated the inauguration of the exhibition “The Saint Anne, Leonardo da Vinci’s Ultimate Masterpiece” at the Louvre Museum in Paris, acting as the sole sponsor.
An Italian dinner for 60 selected guests was held in the baroque setting of Café Mollien.
Virginie Ledoyen
Beginning with an exclusive preview of the exhibition, where guests were able to admire Leonardo’s masterpiece, which has just been restored under the guidance of exhibition curator Vincent Delieuvin and the Italian restorer Cinzia Pasquali, the evening continued with a private visit of the museum.
James Ferragamo and Dolores Chaplin
The President of the Louvre, Henri Loyrette, accompanied the Ferragamo family and a selected number of celebrities and VIPs to admire the masterpieces in the Denon Wing.
For the celebration of the Italian genius Leonardo in the Parisian temple of art, Ferragamo decided to build an event totally framed within a “made in Italy” context: floral arrangements of roses, ranunculus, anemones and tulips in shades of red were delivered directly from Italy, and the dinner featured typical products from Tuscany.
Ferragamo designer Massimiliano Giornetti and Virgine Ledoyen.
In addition to the members of the Ferragamo family, many prominent guests attended the preview including, Hilary Swank, Carole Bouquet, Virginie Ledoyen, Elisa Sednaoui and Dolores Chaplin.
Roberto Cavalli closed the Tokyo Runway event, as the main guest import brand, showing a special selection of runway looks from the 2012 Spring/Summer collection.
Moe Oshikiri
Youna
With more than 30 participating brands, over 100 guest models, and more than 12,000 people as audience, this promises to be an exciting and invigorating opportunity for Japanese consumers and the fashion industry overall.
Jun Hasegawa (Kobe)
Yumi Sakurai
Other designers such as Ralph Lauren, Loewe, Yves Saint Laurent and Fendi previously participated at the Tokyo Runway event.
Anne
Yuri Ebihara
The most important Japanese top models, actresses and celebrities of the entertainment, cinema and television scene walked for Roberto Cavalli in the fashion show that celebrated the closing of the big event on March 20th 2012.
Ai Tominaga
Pictures are property of Roberto Cavalli.
How do you like the show? Who looked best on the runway?
The most influential names in beauty and fashion came together at Park Avenue Armory, New York for a night dedicated to the exploration of beauty and its ever-changing aesthetics.
The event showcased the “Ever-Changing Face of Beauty”, a film shot by acclaimed photographer Sølve Sundsbø, that explores the idea of beauty in a constant state of transformation, crossing all boundaries of race, geography and gender. The multi-screen film installation explores the idea of beauty as a constantly shifting, constantly changing force; bringing to life visual metaphors of beauty and fragrance in a way that only film can.
Roberto Cavalli has received the "AmfAR Award of Courage" for his commitment over the years supporting the fight against AIDS at the AmfAR Gala benefit held February 8th, 2012 in New York. The award was presented to him by Cindy Crawford.
Here are the most beautiful Cavalli looks of the AmfAR Gala 2012
