Burberry Store - Rue de Faubourg Saint-Honoré
Christopher Bailey hosted an event to celebrate the opening of the new Burberry flagship store in Paris on december 1st.
Inside the new flagship store
The 10,000 square foot Burberry store on rue du Faubourg Saint-Honoré, which opened this week, is the brand’s largest and most technologically advanced store in France.
Christopher Bailey and Rosie Huntington-Whiteley
The evening event held at the British Embassy was attended by over 500 guests including Rosie Huntington-Whiteley, Melanie Laurent, Ludivine Sagnier, Lou Doillon, Cecile Cassel, Audrey Marnay, Audrey Dana, Lou Lesage, Alexandra Golovanoff, Mademoiselle Agnes, Hafsia Herzi, Lulu Gainsbourg, Bambou, Michele Laroque, Aaron and BB Brunes.
British TV presenter and Model Alexa Chung played a live DJ set.
“We are thrilled to be opening our new flagship store in Paris. This store brings the modern attitude and energy of Burberry to one of the most iconic streets in the world. It combines rich architectural heritage with the latest in-store technology. The event tonight with Rosie Huntington-Whiteley and The Feeling, was a very British evening in Paris.” said Christopher Bailey.
Marking their first live performance for Burberry, the event featured a live set by British band The Feeling, who recorded the soundtrack for the Burberry Body fragrance campaign.
The Feeling performing
Burberry has three additional stores in France – two in Paris (Boulevard Saint-Germain and Boulevard Malesherbes) and one in Cannes (Boulevard de la Croisette).
Lou Doillon and Lulu Gainsbourg
All pictured guests are wearing Burberry.